Community & Relationships

5 Steps to Writing a Great Testimonial

Posted by on Feb 22, 2015 in Community & Relationships, Content, Featured, Small Business, Testimonials | 0 comments

5 Steps to Writing a Great Testimonial

The other day I heard a colleague on the phone with a service provider. They had been working on a project that I know both sides of that phone call felt had been the definition of forever pulling teeth from a wild boar. It had been painful. In that final call, I heard my colleague thank the vendor and then he said something that caught me by surprise. He said, “You have been so patient and helpful through this whole project. I thank you so much for that and I am going to write up a testimonial right away and send it to you.” Now, if you are a small business owner, you know people might appreciate your work or what you have done for them, but you don’t often have...

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Sherri Coner Book Signings: Planning, Organizing and Hosting, Oh My!

Posted by on Nov 8, 2012 in Blog, Community & Relationships, Marketing | 0 comments

We’ve been planning a couple of exciting events – and stressing. You know, it’s just like the holidays that are coming and every woman around knows what that means: cleaning house – over and over again decorating to make everywhere within eyeshot festive polishing the silver and serving pieces planning menus from drinks and appetizers to full-blown turkey and all the trimmings cooking all those yummy meals and to-die-for decadent desserts shopping for the food, the presents, the holiday attire wrapping all the presents and it’s not just for one day or event, it’s over and again. And, even if you aren’t hosting, you have all...

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How to capitalize on an article written about your business

Posted by on Sep 5, 2012 in Blog, Community & Relationships, News Release | 0 comments

Recently, Whitesides Words wrote and distributed a news release for a small business owner. Within a couple of days, she got a call from a print publication – they wanted to feature her in an article in the paper. Great publicity – just what we hoped for! The paper came out and she clipped out a copy – but that doesn’t have to be the end of it. The paper also had an online version and that means there are more opportunities for additional publicity. Online articles offer long-term publicity opportunities Here at Whitesides Words we often include stories about local businesses in our blog. So, just like an online version of a print publication, an article...

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Innovations and Insights at the U.S. Nationals at Lucas Oil Raceway

Posted by on Aug 30, 2012 in Blog, Community & Relationships, Stories, Uncategorized | 0 comments

At U.S. Nationals this year, there will be more than 900 different cars competing – and Technical Operations inspects all those cars – one at a time before they race and then after each round. It’s a huge job but there has been a shift in the NHRA technical world over the last couple of years that is making it just a little bit easier for the U.S. Nationals. It’s been a pretty quiet, but significant, shift. Former Indiana resident Glen Gray, Vice President, Technical Operations for NHRA came home to Indiana and brought the hub of Technical Operations with him – more specifically to Hendricks County and Brownsburg’s Lucas Oil Raceway. “There’s a...

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Partnerships Offer Innovation in Hendricks County Business

Posted by on Aug 4, 2012 in Blog, Business stories, Community & Relationships | 0 comments

In addition to the innovative cause marketing concept announced by Josh Laycock and Mike Schaefer called BOLO (that are Coupons for a Cause), another good friend has done something else that is worth shouting out – It’s called Tell ’em ’bout Me! Jack Klemeyer’s expertise is in coaching small business owners in growing their business – that’s why his company is called GYB Coaching (GYB stands for – wait for it – Grow Your Business). He is always talking about relationships and sales and how referrals from your customers are so very important in the growth of your business – or, for that matter, any...

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Sharing Stories Makes Us Feel Good at Whitesides Words

Posted by on Aug 2, 2012 in Blog, Business stories, Community & Relationships | 0 comments

You want to know the best part about being an entrepreneur and working for yourself? It’s when you get to really work hard to do something that makes a difference to someone else. You don’t have to justify the amount of time you spend on a project because in the bottom of your stomach you know you are devoting your time to something worthwhile. There have been several projects this week that have made me feel this way – the two highlights are: A press release about a partnership that is bringing together businesses and non-profits and customers in a way that makes the entire community a better place – Josh Laycock and Mike Schaefer delivered...

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