Take the “HUH?” out of your newsletter writing

Posted by on Sep 29, 2011 in Blog, Communication, Editing, Marketing | 0 comments

Conveying a message clearly – and projecting an image of competence – takes time and effort. It’s been said that there really isn’t any great writing – but great re-writing. From experience, I can tell you that smacks of truth just like water is wet. Re-reading, proofreading, rewriting, editing – whatever you call it – is the lifeblood of good communication. Once bitten by typos, spelling errors or unclear statements, you realize how much better your message could have been said if only … By then, it’s too late. It’s like tripping with the wedding cake – your misstep is splattered all over the floor for...

Read More

What your writing says about you

Posted by on Sep 17, 2011 in Blog, Communication, Composition, Editing | 0 comments

Being of a “certain age,” I receive the monthly AARP magazine. And being a bit of a word-aholic and information junkie, I read it – all.  In the section where readers get the publication to resolve financial complaints, Ron Burley wrote this about company they were investigating: Shoddy presentations “The handouts were full of misspellings,” she remembers, and she sent us the proof. The firm’s website also has careless errors. The obvious connotation was that the company was unprofessional and schlocky – and careless. Hmm. All that from the words offered to potential clients and every onlooker that accesses its website. As a young person growing up in a...

Read More

Content matters for small biz

Posted by on Aug 25, 2011 in Blog, Communication, Composition, Content, Editing | 0 comments

Loretta LaRoche’s book, Life is Not a Stress Rehearsal, has truly been fodder for thought. It was so funny – and so real – that I even read long portions to my husband as we lay in bed at night. I just had to share it with him. Not so much to enlighten him, but to share evidence that someone else thinks like he does! Yes, he’s wonderful and smart and funny – but don’t tell him that, OK? I wanted to just let him know, “Hey, now I get some of what you’ve been saying.” So much of what she covers has to do with communication. She comically weaves around it but when she’s done with the basket – it holds all the communication issues between genders,...

Read More