Marketing

4 reasons your small business needs to use news releases

Posted by on Feb 23, 2012 in Marketing | 0 comments

Have you seen that commercial featuring Dave? Dave is the mail guy, the tech support guy, the receptionist and the supply-buyer. In other words, Dave is a small business owner who wears every hat and sits at every desk in his business. If you are a small business owner, you’re probably a Dave, too. You’re busy, really busy, doing what needs to be done to keep the business running: lining up work, doing the work, networking to establish business contacts and partners, ordering supplies, and collecting payments and paying bills. Every Dave is looking for a way to maximize time and efforts for the greatest results. One option can provide multiple results...

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Let Lanie’s Letters make sharing magical

Posted by on Nov 7, 2011 in Blog, Marketing, News Release | 0 comments

Get off your duff and say what you want, say what you mean and what you have to offer!! That was pretty much the message from an agitated John Jantsch in his blog post: Sell Me Something Damn It! He says there is nothing wrong with selling with integrity – being honest and forthright. He says there is a difference between “selling” and “selling your soul.” I think he has a great point – so today I will tell you about something new and wonderful from the people here at Whitesides Words: We have launched Lanie’s Letters and we know it will bring a smile to everyone it touches. We know writing down their thoughts and feelings is...

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Take the “HUH?” out of your newsletter writing

Posted by on Sep 29, 2011 in Blog, Communication, Editing, Marketing | 0 comments

Conveying a message clearly – and projecting an image of competence – takes time and effort. It’s been said that there really isn’t any great writing – but great re-writing. From experience, I can tell you that smacks of truth just like water is wet. Re-reading, proofreading, rewriting, editing – whatever you call it – is the lifeblood of good communication. Once bitten by typos, spelling errors or unclear statements, you realize how much better your message could have been said if only … By then, it’s too late. It’s like tripping with the wedding cake – your misstep is splattered all over the floor for...

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A little bit of queso makes this customer happy!

Posted by on Sep 26, 2011 in Blog, Community & Relationships, Marketing | 0 comments

I sneaked out of my Hendricks County office late this afternoon – around 4 – to get some bruncher (you know, breakfast+lunch+dinner) because I hadn’t eaten anything all day. As unusual as it was, I left without my computer. For anyone who knows me, that’s a rare event, however, I figured I’d have a nice relaxing salad and just let the spinning in my head slow a bit. That lasted long enough for me to get out of the line, fill a cup with ice and unsweetened tea and sit down at a corner table. Immediately I wanted to write and share what happened. No computer – I am reduced to pen (not even my signature Pentel mechanical pencil) and paper...

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