Want to Build Your Brand? Part 2 – Think Opt-in on Your Website

Posted by on Oct 9, 2012 in Blog, Marketing | 0 comments

It’s really only been a few days, but things are starting to move on Sherri Coner’s website! Whitesides Words helped her create a website that includes a place to buy her books, and house her blog, Stories from the Other Side. We also added a feature to make it possible for her to do two things: 1. Stay in touch with her readers and provide exclusive content 2. Get out information about what’s new in her world How? Very simply, we created a registration opt-in. Readers and fans register with their name and e-mail and we add them to our electronic mailing list. The readers get first notice of News from Sherri Coner When it comes time to announce a new...

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Want to Build Your Brand? Part 1 – Think Facebook

Posted by on Oct 2, 2012 in Blog, Business stories, Marketing, Stories | 0 comments

Sherri Coner is a client who is an author as you probably already know. Whitesides Words has published two of her women’s fiction books ( Loving Me(n) and Lies & Legacy: Frankie’s Story) on Kindle and print copies are also available at The third book, a wonderful novel called In a Moon Smile, is set to release on October 22. There’s lots of exciting things going on but one of the most exciting is that we set up a Facebook fan page for Sherri. Whitesides Words is helping Sherri build her brand and get her wonderful stories out into the hands of readers. We’re sharing her story with the world – and it’s pretty incredible...

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How to capitalize on an article written about your business

Posted by on Sep 5, 2012 in Blog, Community & Relationships, News Release | 0 comments

Recently, Whitesides Words wrote and distributed a news release for a small business owner. Within a couple of days, she got a call from a print publication – they wanted to feature her in an article in the paper. Great publicity – just what we hoped for! The paper came out and she clipped out a copy – but that doesn’t have to be the end of it. The paper also had an online version and that means there are more opportunities for additional publicity. Online articles offer long-term publicity opportunities Here at Whitesides Words we often include stories about local businesses in our blog. So, just like an online version of a print publication, an article...

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Innovations and Insights at the U.S. Nationals at Lucas Oil Raceway

Posted by on Aug 30, 2012 in Blog, Community & Relationships, Stories, Uncategorized | 0 comments

At U.S. Nationals this year, there will be more than 900 different cars competing – and Technical Operations inspects all those cars – one at a time before they race and then after each round. It’s a huge job but there has been a shift in the NHRA technical world over the last couple of years that is making it just a little bit easier for the U.S. Nationals. It’s been a pretty quiet, but significant, shift. Former Indiana resident Glen Gray, Vice President, Technical Operations for NHRA came home to Indiana and brought the hub of Technical Operations with him – more specifically to Hendricks County and Brownsburg’s Lucas Oil Raceway. “There’s a...

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Partnerships Offer Innovation in Hendricks County Business

Posted by on Aug 4, 2012 in Blog, Business stories, Community & Relationships | 0 comments

In addition to the innovative cause marketing concept announced by Josh Laycock and Mike Schaefer called BOLO (that are Coupons for a Cause), another good friend has done something else that is worth shouting out – It’s called Tell ’em ’bout Me! Jack Klemeyer’s expertise is in coaching small business owners in growing their business – that’s why his company is called GYB Coaching (GYB stands for – wait for it – Grow Your Business). He is always talking about relationships and sales and how referrals from your customers are so very important in the growth of your business – or, for that matter, any...

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Sharing Stories Makes Us Feel Good at Whitesides Words

Posted by on Aug 2, 2012 in Blog, Business stories, Community & Relationships | 0 comments

You want to know the best part about being an entrepreneur and working for yourself? It’s when you get to really work hard to do something that makes a difference to someone else. You don’t have to justify the amount of time you spend on a project because in the bottom of your stomach you know you are devoting your time to something worthwhile. There have been several projects this week that have made me feel this way – the two highlights are: A press release about a partnership that is bringing together businesses and non-profits and customers in a way that makes the entire community a better place – Josh Laycock and Mike Schaefer delivered...

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