Mooresville Auto and Tire By Elaine Whitesides On a snowy weekday morning the phone doesn’t quit ringing and there’s a steady stream of customers through the door. In the waiting area is a family with a child playing with toys while his parents watch TV and talk on their cell phones. A woman is tapping at her laptop keyboard in the light of a picture window while yet another woman cracks open a textbook. Co-owners Jon Brown and Tom Duh tag team as they talk with customers about the problems they have come to share. Many who come in are greeted by name and those who come in as strangers leave having shared not just their names and problems, but a bit about themselves...
Read MoreWant more media coverage for your small business? One of the best ways is to become an expert. “Who me? An expert?” you ask. Yes, absolutely you! You started your own business because you felt you could do something well enough to make a living, right? Well, if you are good enough to provide a product or service to actual paying customers, you must know enough about it to be an expert. Take, for example, Sammie Bracken, owner of Mr. Electric of Central Indiana. He provided (expert) advice for the Just ask column in the February, 2012 Angie’s List magazine. I don’t know the exact distribution of the magazine, but this particular publication goes to...
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