Recently, Whitesides Words wrote and distributed a news release for a small business owner. Within a couple of days, she got a call from a print publication – they wanted to feature her in an article in the paper. Great publicity – just what we hoped for! The paper came out and she clipped out a copy – but that doesn’t have to be the end of it. The paper also had an online version and that means there are more opportunities for additional publicity. Online articles offer long-term publicity opportunities Here at Whitesides Words we often include stories about local businesses in our blog. So, just like an online version of a print publication, an article...
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