The other day I heard a colleague on the phone with a service provider. They had been working on a project that I know both sides of that phone call felt had been the definition of forever pulling teeth from a wild boar. It had been painful. In that final call, I heard my colleague thank the vendor and then he said something that caught me by surprise. He said, “You have been so patient and helpful through this whole project. I thank you so much for that and I am going to write up a testimonial right away and send it to you.” Now, if you are a small business owner, you know people might appreciate your work or what you have done for them, but you don’t often have...
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