In addition to the innovative cause marketing concept announced by Josh Laycock and Mike Schaefer called BOLO (that are Coupons for a Cause), another good friend has done something else that is worth shouting out – It’s called Tell ’em ’bout Me! Jack Klemeyer’s expertise is in coaching small business owners in growing their business – that’s why his company is called GYB Coaching (GYB stands for – wait for it – Grow Your Business). He is always talking about relationships and sales and how referrals from your customers are so very important in the growth of your business – or, for that matter, any...
Read MoreYou want to know the best part about being an entrepreneur and working for yourself? It’s when you get to really work hard to do something that makes a difference to someone else. You don’t have to justify the amount of time you spend on a project because in the bottom of your stomach you know you are devoting your time to something worthwhile. There have been several projects this week that have made me feel this way – the two highlights are: A press release about a partnership that is bringing together businesses and non-profits and customers in a way that makes the entire community a better place – Josh Laycock and Mike Schaefer delivered...
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