Posts Tagged "business image"

Want to Build Your Brand? Part 1 – Think Facebook

Posted by on Oct 2, 2012 in Blog, Business stories, Marketing, Stories | 0 comments

Sherri Coner is a client who is an author as you probably already know. Whitesides Words has published two of her women’s fiction books ( Loving Me(n) and Lies & Legacy: Frankie’s Story) on Kindle and print copies are also available at The third book, a wonderful novel called In a Moon Smile, is set to release on October 22. There’s lots of exciting things going on but one of the most exciting is that we set up a Facebook fan page for Sherri. Whitesides Words is helping Sherri build her brand and get her wonderful stories out into the hands of readers. We’re sharing her story with the world – and it’s pretty incredible...

Read More

You must be an expert if you are a small business owner

Posted by on Mar 5, 2012 in Blog, Community & Relationships, Marketing | 0 comments

Want more media coverage for your small business? One of the best ways is to become an expert. “Who me? An expert?” you ask. Yes, absolutely you! You started your own business because you felt you could do something well enough to make a living, right? Well, if you are good enough to provide a product or service to actual paying customers, you must know enough about it to be an expert. Take, for example, Sammie Bracken, owner of Mr. Electric of Central Indiana. He provided (expert) advice for the Just ask column in the February, 2012 Angie’s List magazine. I don’t know the exact distribution of the magazine, but this particular publication goes to...

Read More

Make the majority rule

Posted by on Feb 25, 2012 in Community & Relationships | 0 comments

How can so many people be doing so much good and there still be so much hate and violence in the world? I look around Hendricks County and the metro-Indianapolis area and I see individuals, organizations and businesses stepping up to lend a hand, a few dollars or at the least, a kind word and smile. And yet, the news in the media and so much conversation centers on all the problems and devastation. There are problems, I understand that. Just look at the economy and the behavior of people we have put in Washington to “lead” the country. I agree we need to focus energy to solve those problems. However, I have to say that the people centered on doing good, being...

Read More

4 reasons your small business needs to use news releases

Posted by on Feb 23, 2012 in Marketing | 0 comments

Have you seen that commercial featuring Dave? Dave is the mail guy, the tech support guy, the receptionist and the supply-buyer. In other words, Dave is a small business owner who wears every hat and sits at every desk in his business. If you are a small business owner, you’re probably a Dave, too. You’re busy, really busy, doing what needs to be done to keep the business running: lining up work, doing the work, networking to establish business contacts and partners, ordering supplies, and collecting payments and paying bills. Every Dave is looking for a way to maximize time and efforts for the greatest results. One option can provide multiple results...

Read More

Take the “HUH?” out of your newsletter writing

Posted by on Sep 29, 2011 in Blog, Communication, Editing, Marketing | 0 comments

Conveying a message clearly – and projecting an image of competence – takes time and effort. It’s been said that there really isn’t any great writing – but great re-writing. From experience, I can tell you that smacks of truth just like water is wet. Re-reading, proofreading, rewriting, editing – whatever you call it – is the lifeblood of good communication. Once bitten by typos, spelling errors or unclear statements, you realize how much better your message could have been said if only … By then, it’s too late. It’s like tripping with the wedding cake – your misstep is splattered all over the floor for...

Read More