Posts Tagged "communicate"

Take the “HUH?” out of your newsletter writing

Posted by on Sep 29, 2011 in Blog, Communication, Editing, Marketing | 0 comments

Conveying a message clearly – and projecting an image of competence – takes time and effort. It’s been said that there really isn’t any great writing – but great re-writing. From experience, I can tell you that smacks of truth just like water is wet. Re-reading, proofreading, rewriting, editing – whatever you call it – is the lifeblood of good communication. Once bitten by typos, spelling errors or unclear statements, you realize how much better your message could have been said if only … By then, it’s too late. It’s like tripping with the wedding cake – your misstep is splattered all over the floor for...

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A little literary magic

Posted by on Aug 25, 2011 in Blog, Communication, Composition | 0 comments

I read a novel a few years ago that I both loved and despised. How can that be? Well, the language was beautiful. The way the words were strung together was lyrical. I found myself reading sentences aloud just to hear them tripping off the tongue. But the problem with the book was that the story being told was trite and boring. It was about as exciting as watching paint dry. I have to admit it was a good book to read before bed. However, I wanted all the beautiful words to make the story magical – or enticing – or give it some life. Failing that, it went on and on, never once drawing me in and forcing me to read into the wee hours. The purpose of words is to...

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