Conveying a message clearly – and projecting an image of competence – takes time and effort. It’s been said that there really isn’t any great writing – but great re-writing. From experience, I can tell you that smacks of truth just like water is wet. Re-reading, proofreading, rewriting, editing – whatever you call it – is the lifeblood of good communication. Once bitten by typos, spelling errors or unclear statements, you realize how much better your message could have been said if only … By then, it’s too late. It’s like tripping with the wedding cake – your misstep is splattered all over the floor for...
Read MoreBeing of a “certain age,” I receive the monthly AARP magazine. And being a bit of a word-aholic and information junkie, I read it – all. In the section where readers get the publication to resolve financial complaints, Ron Burley wrote this about company they were investigating: Shoddy presentations “The handouts were full of misspellings,” she remembers, and she sent us the proof. The firm’s website also has careless errors. The obvious connotation was that the company was unprofessional and schlocky – and careless. Hmm. All that from the words offered to potential clients and every onlooker that accesses its website. As a young person growing up in a...
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