Posts Tagged "good content"

Want to Build Your Brand? Part 1 – Think Facebook

Posted by on Oct 2, 2012 in Blog, Business stories, Marketing, Stories | 0 comments

Sherri Coner is a client who is an author as you probably already know. Whitesides Words has published two of her women’s fiction books ( Loving Me(n) and Lies & Legacy: Frankie’s Story) on Kindle and print copies are also available at The third book, a wonderful novel called In a Moon Smile, is set to release on October 22. There’s lots of exciting things going on but one of the most exciting is that we set up a Facebook fan page for Sherri. Whitesides Words is helping Sherri build her brand and get her wonderful stories out into the hands of readers. We’re sharing her story with the world – and it’s pretty incredible...

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Can Blogs Really Make a Difference?

Posted by on Jun 21, 2012 in Blog, Community & Relationships, Marketing | 0 comments

Words and words in blogs are more far-reaching and have a greater impact than you might imagine.  Let me tell you a story about one of the blog posts I recently wrote about my experience at a pond class at Nature’s Choice in Brownsburg. If you read the post, you know I was excited about going and very impressed with the class and everything I learned. I took lots of pictures primarily to augment my own learning. I knew I would forget a lot of what I was taught before I started the project at my house. A week or so after the class, I stopped by Nature’s Choice to pick up some more rocks because I was creating my own version of the pond-less waterfall and I mentioned...

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Content matters for small biz

Posted by on Aug 25, 2011 in Blog, Communication, Composition, Content, Editing | 0 comments

Loretta LaRoche’s book, Life is Not a Stress Rehearsal, has truly been fodder for thought. It was so funny – and so real – that I even read long portions to my husband as we lay in bed at night. I just had to share it with him. Not so much to enlighten him, but to share evidence that someone else thinks like he does! Yes, he’s wonderful and smart and funny – but don’t tell him that, OK? I wanted to just let him know, “Hey, now I get some of what you’ve been saying.” So much of what she covers has to do with communication. She comically weaves around it but when she’s done with the basket – it holds all the communication issues between genders,...

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Constipated Conversation

Posted by on Aug 25, 2011 in Blog, Communication, Content | 0 comments

Does content really matter? I just finished Loretta Laroche’s 2001 book, Life is Not a Stress Rehearsal. She takes a humorous look at the absurdity of life in America at 2001 – and how it relates to the stress levels we feel. (Guess why I picked this book up off the library shelves …) In between all the Duh! and giggles is a nugget of truth – which is where the humor comes from, sadly. One topic she splits wide open is conversation – and it’s messy and sticky like a cracked and bleeding watermelon. There it is – splayed wide open with tempting juicy fruit and we’re afraid to eat it because it’s a mess – just like the state of conversation today. She...

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A little literary magic

Posted by on Aug 25, 2011 in Blog, Communication, Composition | 0 comments

I read a novel a few years ago that I both loved and despised. How can that be? Well, the language was beautiful. The way the words were strung together was lyrical. I found myself reading sentences aloud just to hear them tripping off the tongue. But the problem with the book was that the story being told was trite and boring. It was about as exciting as watching paint dry. I have to admit it was a good book to read before bed. However, I wanted all the beautiful words to make the story magical – or enticing – or give it some life. Failing that, it went on and on, never once drawing me in and forcing me to read into the wee hours. The purpose of words is to...

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