Want more media coverage for your small business? One of the best ways is to become an expert. “Who me? An expert?” you ask. Yes, absolutely you! You started your own business because you felt you could do something well enough to make a living, right? Well, if you are good enough to provide a product or service to actual paying customers, you must know enough about it to be an expert. Take, for example, Sammie Bracken, owner of Mr. Electric of Central Indiana. He provided (expert) advice for the Just ask column in the February, 2012 Angie’s List magazine. I don’t know the exact distribution of the magazine, but this particular publication goes to...
Read MoreHave you seen that commercial featuring Dave? Dave is the mail guy, the tech support guy, the receptionist and the supply-buyer. In other words, Dave is a small business owner who wears every hat and sits at every desk in his business. If you are a small business owner, you’re probably a Dave, too. You’re busy, really busy, doing what needs to be done to keep the business running: lining up work, doing the work, networking to establish business contacts and partners, ordering supplies, and collecting payments and paying bills. Every Dave is looking for a way to maximize time and efforts for the greatest results. One option can provide multiple results...
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